https://rachellefeuvre.com Rachel Le Feuvre Wed, 18 Dec 2024 13:08:41 +0000 https://rachellefeuvre.com en https://rachellefeuvre.com/Home Sun, 04 Nov 2018 21:01:15 +0000 Rachel Le Feuvre https://rachellefeuvre.com/Home https://rachellefeuvre.com/BMWi-Launch Fri, 05 Sep 2014 11:51:56 +0000 Rachel Le Feuvre https://rachellefeuvre.com/BMWi-Launch How do you get 80000 sign ups to test drive a car when the car is still in the factories being made? This was the challenge BMW gave us. The solution: ‘BECOME ELECTRIC’ - Virtual Test Drive The world's first 360 virtual test drive. All potential customers were able to have a fully immersive experience of being in the car by using just their smartphone. Then they could book their real test drive with one click.&nbsp; 'Become Electric' was a 7 minute short film downloadable as a mobile app, shot entirely from the viewpoint of the driver's seat of a BMWi. It was awarded 2 x Webbys, a one show award as well as many other nominations. Summary video: Trailer: Agency: WCRSECD: Ross NeilACD: Rachel Le Feuvre AWARDS:<img width="4096" height="558" width_o="4096" height_o="558" data-src="https://freight.cargo.site/t/original/i/da977cd50d852e894ed9204680b5d4405ca4f0bb04e59e89fca24af2b5877fcd/bmwi-awards_o.jpg" data-mid="27667933" border="0" src="https://freight.cargo.site/w/1000/i/da977cd50d852e894ed9204680b5d4405ca4f0bb04e59e89fca24af2b5877fcd/bmwi-awards_o.jpg" /> https://rachellefeuvre.com/Enterprise-UK-Launch Wed, 18 Dec 2024 12:21:41 +0000 Rachel Le Feuvre https://rachellefeuvre.com/Enterprise-UK-Launch Enterprise had been established in the US for many years, but it was new to the UK market. This campaign was created to launch them as not just a contender, but a future leader in the UK car rental market.&nbsp; How could they differentiate themselves? By capitalising on their US background: Enterprise Rent-A-Car: bringing US customer service (and a complete misunderstanding of British culture) to the UK. The fully integrated campaign includes TV ads, an episodic digital sitcom, online advertising, print and press.&nbsp; All hosted in typical American style by Brad Petrowski, (Enterprise Vice President of Awesomeness in Customer Service Negotiations), patiently assisted by his UK colleague Dave Langham-Steed (Divisional Branch Manager, Swindon). The look for the brand was intentionally bold and brash, just like Brad. The campaign launched in 2013 and ran for 6 years. TV UK LAUNCH COMMERCIAL Poster Campaign <img width="2048" height="1074" width_o="2048" height_o="1074" data-src="https://freight.cargo.site/t/original/i/8890b6fc0010e91b5d0a56417685cc5eb5304a3b82946a8e3adc9c597accb212/Our_layouts_6Sheet-48Sheet-01_o_o.jpg" data-mid="223517189" border="0" src="https://freight.cargo.site/w/1000/i/8890b6fc0010e91b5d0a56417685cc5eb5304a3b82946a8e3adc9c597accb212/Our_layouts_6Sheet-48Sheet-01_o_o.jpg" /><img width="2048" height="1074" width_o="2048" height_o="1074" data-src="https://freight.cargo.site/t/original/i/51fbc05e7f9e42ba6631c07ee3da3661af9b2cd696a77693ddde7f0b020e57e3/Our_layouts_6Sheet-48Sheet-02_o_o.jpg" data-mid="223517190" border="0" src="https://freight.cargo.site/w/1000/i/51fbc05e7f9e42ba6631c07ee3da3661af9b2cd696a77693ddde7f0b020e57e3/Our_layouts_6Sheet-48Sheet-02_o_o.jpg" /><img width="2048" height="1074" width_o="2048" height_o="1074" data-src="https://freight.cargo.site/t/original/i/b6532e1d436ce2dae0e6dcf8b9d4de822cd9f710cf86878830c20284d5eb7155/Our_layouts_6Sheet-48Sheet-04_o_o.jpg" data-mid="223517191" border="0" src="https://freight.cargo.site/w/1000/i/b6532e1d436ce2dae0e6dcf8b9d4de822cd9f710cf86878830c20284d5eb7155/Our_layouts_6Sheet-48Sheet-04_o_o.jpg" /><img width="1217" height="1848" width_o="1217" height_o="1848" data-src="https://freight.cargo.site/t/original/i/4e144937fb56a880fddb78037dd4576cc83dd8f28ea542cc36af9e89228d85a5/Our_layouts_6Sheet-48Sheet-06_o_o.jpg" data-mid="223517192" border="0" src="https://freight.cargo.site/w/1000/i/4e144937fb56a880fddb78037dd4576cc83dd8f28ea542cc36af9e89228d85a5/Our_layouts_6Sheet-48Sheet-06_o_o.jpg" /> https://rachellefeuvre.com/LEGO-Play-Unstoppable Wed, 18 Dec 2024 13:08:41 +0000 Rachel Le Feuvre https://rachellefeuvre.com/LEGO-Play-Unstoppable LEGO Play Unstoppable was a new global brand platform created to widen it’s marketing reach beyond just boys. The aim was to support girls’ creativity and encourage girls to be free to create the worlds they want, from all and any of the LEGO range. The trickiest part of this campaign was to showcase the big players&nbsp;all together (Disney, Harry Potter, Animal Crossing etc.), while keeping their IPs separate. This took many months of negotiations and creative solutions to get us to a Play Unstoppable commercial that worked for every brand involved. The campaign launched with two commercials, and led to a comprehensive always-on digital and influencer campaign that will continue for the next few years. GLOBAL LAUNCH&nbsp; https://rachellefeuvre.com/Whiskas Tue, 19 Jan 2016 11:52:31 +0000 Rachel Le Feuvre https://rachellefeuvre.com/Whiskas Whiskas first ever truly global campaign.&nbsp; Led by TBWA London and then shared around the world, poems were written by cat owners in local markets and re-animated over the top of each video. These are a selection of the UK versions: Director: Lucy Blakstad Agency: TBWA London Awards: Creative Circle Award <img width="670" height="472" width_o="670" height_o="472" data-src="https://freight.cargo.site/t/original/i/666f21a30daeff1a9739e3e88cc79e5edc0d515b3c56bc751aa8dcff9bf581e4/Picture 35_o.png" data-mid="27667971" border="0" src="https://freight.cargo.site/w/670/i/666f21a30daeff1a9739e3e88cc79e5edc0d515b3c56bc751aa8dcff9bf581e4/Picture 35_o.png" /> &nbsp;<img width="565" height="735" width_o="565" height_o="735" data-src="https://freight.cargo.site/t/original/i/145bb8c9c0ffcf58c766048a193d0fd6b7bff548917827879155cb4a0ac1d2a7/Picture 33_o.png" data-mid="27667969" border="0" src="https://freight.cargo.site/w/565/i/145bb8c9c0ffcf58c766048a193d0fd6b7bff548917827879155cb4a0ac1d2a7/Picture 33_o.png" /> https://rachellefeuvre.com/Sky-Movies-Disney Thu, 06 Jun 2013 14:03:28 +0000 Rachel Le Feuvre https://rachellefeuvre.com/Sky-Movies-Disney Sky Movies &amp; Disney, two of the biggest entertainment brands were coming together for the first time. The trickiest part of this job was managing each of the brand’s expectations alongside their limitations, keeping both sides happy while producing a beautiful and much loved commercial to launch the new Sky Movies Disney channel. Director: Ivan Bird Agency: WCRS London ECD: Ross Neil ACD: Rachel Le Feuvre https://rachellefeuvre.com/Facebook-Portal Thu, 30 Sep 2021 09:13:30 +0000 Rachel Le Feuvre https://rachellefeuvre.com/Facebook-Portal We launched this campaign for Facebook Portal at a very sensitive time. The UK had been in lockdown for four months. A hard time for many, but particularly felt by new parents. Many first time mums had negotiated motherhood without their family and friends around. This campaign was an acknowledgement of the difficulties they had endured. TVC The TVC was originally created for Facebook UK to run in the UK only. The reaction was so positive nationally that Facebook US decided to run it too. Director: Nancy Burstein, Hungryman. Agency: TBWA London Social Media Alongside the TVC we ran a social media campaign with influencer Becca Maberley, founder of A Mother Place. Hosting Q&amp;As online new mums had the opportunity to ask questions and get answers and support. https://rachellefeuvre.com/Casa-Di-Mama Mon, 10 Oct 2022 10:56:18 +0000 Rachel Le Feuvre https://rachellefeuvre.com/Casa-Di-Mama Sometimes a good old-fashioned 30 second commercial is what’s in order. Highlighting the benefit of the Casa Di Mama Pizza in a humourous and memorable way. No, we’re not saving the world, we’re making tasty pizza. Director: James Rees, Outsider. Agency: Adam&amp;EveDDB&nbsp; Social Media https://rachellefeuvre.com/Simple Mon, 10 Oct 2022 12:36:27 +0000 Rachel Le Feuvre https://rachellefeuvre.com/Simple The Simple skincare brand prides itself in using pure and simple ingredients that are kind to your skin.&nbsp; It’s uncomplicated and gentle, and is worthy of a commercial that reflects just that.&nbsp;Agency: Adam&amp;Eve DDB CD: Rachel Le Feuvre https://rachellefeuvre.com/Watch-Your-Drink Thu, 06 Jun 2013 14:03:32 +0000 Rachel Le Feuvre https://rachellefeuvre.com/Watch-Your-Drink To raise awareness of drink spiking for Watch Your Drink charity we created cocktail umbrellas to be dropped in clubbers' drinks whilst they weren't looking. When they looked back they saw...<img width="670" height="497" width_o="670" height_o="497" data-src="https://freight.cargo.site/t/original/i/da7b45289431d0e6f5091adb6c95974bd70ac3e592ccec8bedd45ce545b6d381/Picture 18_o.png" data-mid="27667940" border="0" src="https://freight.cargo.site/w/670/i/da7b45289431d0e6f5091adb6c95974bd70ac3e592ccec8bedd45ce545b6d381/Picture 18_o.png" /><img width="581" height="378" width_o="581" height_o="378" data-src="https://freight.cargo.site/t/original/i/d8f2be9b653a5580bb0f7f191cbb18e55eefb40efc8747b6b9626a9d2cb4c210/Umbrellabar1_o.jpg" data-mid="27667941" border="0" src="https://freight.cargo.site/w/581/i/d8f2be9b653a5580bb0f7f191cbb18e55eefb40efc8747b6b9626a9d2cb4c210/Umbrellabar1_o.jpg" /> It worked as a playful reminder of a serious subject. The stunt took place in bars around London, but the news spread nationwide as the stunt was talked about on BBC Radio 1, Channel 4 news and the Metro paper. Agency: TBWA London Awards: Cannes Lions Winner x 2 - Outdoor, Bronze, And Nomination in Ambient, D&amp;AD Nomination in Ambient