How do you get 80000 sign ups to test drive a car when the car is still in the factories being made?
This was the challenge BMW gave us.
The solution:
‘BECOME ELECTRIC’ - Virtual Test Drive
The world's first 360 virtual test drive. All potential customers were able to have a fully immersive experience of being in the car by using just their smartphone. Then they could book their real test drive with one click.
'Become Electric' was a 7 minute short film downloadable as a mobile app, shot entirely from the viewpoint of the driver's seat of a BMWi. It was awarded 2 x Webbys, a one show award as well as many other nominations.
Summary video:
Trailer:
Agency: WCRS
ECD: Ross Neil
ACD: Rachel Le Feuvre
AWARDS:
