Starting as a creative at TBWA London, working on Skittles, Eurostar, Playstation, Nissan and Beiersdorf; winning pitches for McDonalds and E.ON as well as creating Whiskas and Nivea’s first global campaigns, she quickly followed this by taking home two prestigious Cannes Lions and D&ADs for a stunt for WatchYourDrink.com.
Four years into her career BBDO New York whisked her over the Atlantic to lead the launch of a new Mars Product ‘Fling’ bar, and to work on AT&T, America’s largest mobile network.
Rachel’s first campaign for AT&T was loved so much by the public that it was spoofed by hundreds online, and then by Jay Leno on the Tonight Show – America’s most watched program. During her years at BBDO New York it was named Cannes #1 Agency of the Year as well as being the Cannes #1 Network of the year.
In three prolific years in the US she created over 35 commercials for clients such as Monster.com, Mars foods and AT&T. She then headed back once more to London ready to hit the European market with her experience.
Joining Dare Digital in 2010 – the #1 Digital Agency of the Decade according to Campaign UK – she lead breakthrough work on Enterprise UK, Barclaycard, P&O cruises and Hovis. The campaign she began for Enterprise UK ‘Brad and Dave’ ran for seven years and was loved by the client and public alike.
She transitioned to WCRS in 2013 to work on BMW and SKY. Keen to apply her digital and integrated skills she launched the BMWi car with a Mobile App ‘Become Electric’ - which won multiple awards including 2 x Webbys. Rachel made her debut as a director in the same year, shooting a 90 second spot for Zippo US and a series of 28 web films. She has gone on to shooting several music videos and short films, often working direct to client as CD and director.
In 2016 she moved to Barcelona, fulfilling a life long dream and continues to freelance in London and Europe. She can be regularly found on projects at TBWA, AMVBBDO, Lucky Generals and DDB Spain. In 2017 she founded Reset Button, a health and wellbeing company that runs several retreats a year specifically targeted at busy, burned out professionals keen to stay healthy. The retreats were named ‘No3 Worldwide best wellness destination’ by Woman’s Health UK in 2018 and are still running 2 -3 times a year.
In 2022 she took the role of Global Creative Director at LEGO Worldwide and launched the first fully integrated global marketing campaign specifically made for girls in 2024.
Inbetween projects she is an active Creative Inspirational speaker and has been hired by PepsiCo, Investec, Stylist, leading PR agencies and Soho House among others to give talks.
Since the start of her career she has keenly mentored the next generation of creatives, from teaching for Miami Ad school to giving talks at industry events. Her desire to inspire and to never stop pushing for the very best solution on every brief motivates her teams to achieve the best they can.
She works as a Creative Director, Director, Consultant and Creative Inspirational Speaker.
Please email to find out more.