BT Sport was the first channel to show all four main football competitions.
Through lengthy amounts of negotiation, we finally got the agreement from ALL teams that we could use real shots from any of the games from the four main competitions to put together this campaign.
A complicated research process with intricate editing created this campaign where every shot is geniune.
It was a fully integrated campaign across all media channels: TV, Posters, Press, Metro wraps, webpage takeovers, adapted to work on the tiniest spaces right through to the largest digital screen in the UK at Waterloo Station.
This campaign ran for several seasons, and subscriptions substantially increased with each burst.
TV 1
48 Sheets:
6 Sheets / Press
Agency: AMVBBDO
ECD: Paul Brazier
Director: Luc Janin
CD: Rachel Le Feuvre
Through lengthy amounts of negotiation, we finally got the agreement from ALL teams that we could use real shots from any of the games from the four main competitions to put together this campaign.
A complicated research process with intricate editing created this campaign where every shot is geniune.
It was a fully integrated campaign across all media channels: TV, Posters, Press, Metro wraps, webpage takeovers, adapted to work on the tiniest spaces right through to the largest digital screen in the UK at Waterloo Station.
This campaign ran for several seasons, and subscriptions substantially increased with each burst.
TV 1
48 Sheets:
6 Sheets / Press
Agency: AMVBBDO
ECD: Paul Brazier
Director: Luc Janin
CD: Rachel Le Feuvre