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Enterprise had been established in the US for many years, but it was new to the UK market. This campaign was created to launch them as not just a contender, but a future leader in the UK car rental market. 

How could they differentiate themselves? By capitalising on their US background:

Enterprise Rent-A-Car: bringing US customer service (and a complete misunderstanding of British culture) to the UK.

The fully integrated campaign includes TV ads, an episodic digital sitcom, online advertising, print and press. 

All hosted in typical American style by Brad Petrowski, (Enterprise Vice President of Awesomeness in Customer Service Negotiations), patiently assisted by his UK colleague Dave Langham-Steed (Divisional Branch Manager, Swindon).

The look for the brand was intentionally bold and brash, just like Brad. The campaign launched in 2013 and ran for 6 years.



TV UK LAUNCH COMMERCIAL




Poster Campaign