The UK had been in lockdown for four months. A hard time for many, but particularly felt by new parents. Many first time mums had negotiated motherhood without their family and friends around.
This campaign was an acknowledgement of the difficulties they had endured.
TVC
The TVC was originally created for Facebook UK to run in the UK only. The reaction was so positive nationally that Facebook US decided to run it too.
Director: Nancy Burstein, Hungryman.
Agency: TBWA London
Social Media
Alongside the TVC we ran a social media campaign with influencer Becca Maberley, founder of A Mother Place. Hosting Q&As online new mums had the opportunity to ask questions and get answers and support.