'Fling', a chocolate bar specifically designed and aimed at women.
It was a low-calorie treat which women could indulge in. We launched with the idea:
Fling: It's naughty, but not that naughty.
Our commercials were naughty, but not that naughty:
Director: Neil Harris
Agency: BBDO NY
ECD: Susan Credle
Creative Director: Rachel Le Feuvre