Time To Change - Social Media Experiment
Research showed that the first problem with prejudice against the mentally ill is that it is something people will not freely admit to having.
Yet many people are prejudiced.
This social media experiment showed people directly that they were being prejudiced, then asked them to change.
Overview:
Director: Debbie Anzalone
Agency: MCBD London
ECD: Danny Brooke-Taylor
ACD: Rachel Le Feuvre
Awards: Grand Prix Winner at the Drum Marketing Awards
