When they looked back they saw...


It worked as a playful reminder of a serious subject. The stunt took place in bars around London, but the news spread nationwide as the stunt was talked about on BBC Radio 1, Channel 4 news and the Metro paper.
Agency: TBWA London
Awards: Cannes Lions Winner x 2 - Outdoor, Bronze, And Nomination in Ambient,
D&AD Nomination in Ambient