Which? is a magazine that tries and tests products to give unbiased reviews.

It had been forgotten by the younger generation so this campaign was intentionally fresh and aimed at a more youthful market using humour and styling.

Our new line Which? Works for You was launched as well as an updated logo and a more modern look and feel for their online presence and magazine.

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Agency MCBD / Dare Digital
ECD: Danny Brooke-Taylor
CD: Rachel Le Feuvre